May 17, 2012 - Holland, Michigan  – Tiara Yachts today announced the launch of its most innovative and aggressive marketing event to date, the Summer Buying Opportunity Event which continues through September 4, 2012 on new production 2013 Tiara 3900 Open, Convertible and Sovran. These new Tiara Yachts have been re-energized and reinvigorated not only with new pricing but also with new features, technology and decors. Tiara has reorganized operations and streamlined its manufacturing processes to pass along unprecedented savings while preserving the renowned Tiara quality and brand.  During this Summer Buying Opportunity Event customers can realize savings of more than $178,000.

Tiara’s commitment to quality and customer service remains unchanged but the standard features for the new reimagined 3900 series have expanded and select features include: hardtop, painted brow, anti-fouling paint, choice of aft fold-down seat or live well, rod holders, flush floor box with macerator and drop curtain depending on the model. Since these are new production yachts, customers can specify colors and choose their options to customize each boat.

“We have leveraged strategic connections and revised our own operations to be more competitive in the market while remaining true to our founding principles. The result is that we have maximized the value to our consumer. The new Tiara Yachts will set the tone for our new brand by launching this innovative and extraordinary summer buying opportunity event,” explained David Slikkers, CEO of Tiara Yachts. Tiara is a subsidiary of S2 Yachts. “With our adjusted pricing, boat enthusiasts will discover that buying a new Tiara, with warranties, might make more economic sense than purchasing a previously owned boat.”

Tiara’s Summer Buying Opportunity Event is supported by the Tiara University Rewards Program for dealers along with extensive marketing programs in a variety of traditional and online media.

Tiara Yachts expects a boost in sales as word of this innovative program reaches dealers and their customers.

About Tiara Yachts:

Tiara Yachts is headquartered in Holland, Michigan. Product lines from 30 to 60 feet with inboard power include the Coronet™, Open, Sovran™, and Convertible models. Tiara Yachts and Pursuit Boats are subsidiaries of S2 Yachts, Inc., which was founded in 1974. S2 Yachts, Inc. is one of the oldest privately held boat manufacturers in the United States, producing boats that are a source of pleasure, a matter of pride, and a lasting investment to their owners.