April 25, 2012 - Holland, Michigan – Tiara Yachts, a division of S2 Yachts Inc., has selected Tampa’s United Landmark Associates as agency of record for all Tiara Yachts’ marketing needs including strategic marketing, advertising and promotional campaigns, web-marketing, social media, dealer relations, public relations and more.

Tiara Yachts selected United Landmark based on the agency’s successful track record and depth of experience in the yachting industry. “ULA’s award-winning marketing strategies and expertise in marketing luxury brands and companies will assist Tiara in playing a more global role. We searched for a firm that can assist us in reaching a diverse customer base to include North America as well as the international marketplace. ULA understands our yachting customer profile and they know how to reach and influence our target audiences. We’re excited to be charting a new course with United Landmark by our side,” stated David Slikkers, CEO of S2 Yachts, Inc., a Tiara Yachts subsidiary.

With a distinguished 55-year history, Tiara Yachts’ brand has become synonymous with delivering an exceptional boating experience. Tiara’s attention to detail and commitment to top quality are paramount in each of the product lines, which range from 30 to 60 feet including the Coronet™, Open, Sovran™, and Convertible series. Tiaras are known for graceful lines and effective combination of luxury live-aboard features with serious offshore capabilities.

ULA’s expertise in the marine industry is well suited to power Tiara’s marketing program to the next level. “The yachting and boating industry is a special niche in the luxury market. Over the years, we have fine-tuned the most effective strategies to reach the yachting prospects and to influence their decision process. We look forward to growing the Tiara brand,” said ULA President Don Niederpruem.

About Tiara Yachts:
Tiara Yachts is headquartered in Holland, Michigan. Product lines from 30 to 60 feet with inboard power include the Coronet™, Open, Sovran™, and Convertible models. Tiara Yachts and Pursuit Boats are subsidiaries of S2 Yachts, Inc., which was founded in 1974. S2 Yachts, Inc. is one of the oldest privately held boat manufacturers in the United States, producing boats that are a source of pleasure, a matter of pride, and a lasting investment to their owners. http://www.tiarayachts.com

About ULA:
United Landmark Associates is a full service, award winning advertising agency specializing in marketing lifestyle brands and companies. For nearly 30 years, United Landmark Associates has helped clients by providing exceptional market knowledge and consumer insight with cutting edge experiential, Web and interactive marketing tools to target customers, deliver relevant content and drive qualified leads. ULA’s successful sales and marketing strategies have earned impressive results and awards in virtually every related local, regional and national professional association. The agency is consistently rated among the best and brightest for marketing planning and consulting, strategic management.  Clients industries include real estate, hospitality, luxury yachting, marina, banking and more. For more information visit http://www.unitedlandmark.com.