November 10, 2011 – Holland, Michigan, USA - Tiara Yachts is pleased to announce the appointment of Ocean Alexander, to be referred to as Tiara Yachts Seattle and Tiara Yachts Newport Beach, as their newest dealer for the United States West Coast. Ocean Alexander exhibits a strong presence on the West Coast and will promote the Tiara brand in two major locations: Newport Beach, CA and Seattle, WA.

Ocean Alexander’s full service dealerships have maintained a loyal customer base due to their commitment to customer service and for their friendly and knowledgeable staff. Just like many members of the Tiara Yachts family, the majority of Ocean Alexander employees have over a decade of experience selling and servicing luxury yachts. This dedication to the product and lifestyle is evident and Tiara customers will enjoy the benefits of having a knowledgeable and passionate staff available to make the most of their boating experience.

 “Tiara Yachts is very excited about this new partnership,” says David Slikkers, CEO of S2 Yachts, Inc. “We are eager to leverage our brand in these markets and provide outstanding service to our current customers on the West Coast. We are confident that Ocean Alexander has the right people and knowledge to accomplish these goals.”

Ocean Alexander and Tiara Yachts will be participating in the Seattle Boat show in January and will feature Tiara Yachts’ 3100 Coronet. This is an ideal venue to showcase the new partnership and to kick off what promises to be a long lasting and successful endeavor. 

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Tiara Yachts is headquartered in Holland, Michigan.  Products include Open, Sovran, Convertible and Coronet models with inboard power from 30 to 60 feet. Tiara Yachts and Pursuit Boats are subsidiaries of S2 Yachts, Inc. which was founded in 1974.  S2 Yachts, Inc. is one of the oldest privately held International boat manufacturers in the United States producing boats that are a source of pleasure, a matter of pride and a lasting investment to their owners.