September 8, 2008 – Holland, MI, USA - Tiara Yachts has announced the launch of its widely anticipated Certified Pre-Owned (CPO) program. It is one of the first to be offered by a manufacturer in the yachting industry.
“We are extremely excited about the launch of CPO and we expect an immediate, positive impact on resale values for eligible product,” stated Nick Bischoff, Vice President of Sales and Marketing at Tiara Yachts.
Tiara Yachts’ CPO program has been in the development process for the past two years. Many aspects of the program were modeled around similar programs for premium luxury brands including BMW, Mercedes and Lexus.
Kris Hunter, Tiara’s Manager of Dealer Development added, “We worked in conjunction with our dealer partners to develop a 214-point comprehensive inspection process backed by an exclusive 12-month limited warranty with the main objective of creating peace of mind for our valued pre-owned customers.”
Tiara Yachts’ Marine Industry Certified and Platinum Customer Service rated dealers will be the exclusive agents for this program. Tiara will roll out the various marketing and operations components of this program to their qualifying dealers during the next few weeks with the objective of providing opportunities for pre-owned buyers to find out more about this new program.
Tiara Yachts, headquartered in Holland, Michigan, builds yachts with inboard power between 30 and 58 feet. Products include Open, Sovran and Convertible models. Tiara Yachts and Pursuit Boats are subsidiaries of S2 Yachts, Inc., which was founded in 1974. S2 Yachts, Inc. is one of the oldest privately held boat manufacturers in the United States.