May 8, 2008 – Holland, MI, USA - Tiara Yachts is pleased to announce the appointment of Pride Marine Group as their newest dealer. Pride is headquartered in Bracebridge, Ontario, Canada and will service all of central Ontario and the Georgian Bay from their five locations throughout the area.

“Pride Marine Group is an exceptional organization which is well positioned to excel with our product,” said Nick Bischoff, Vice President of Sales and Marketing for Tiara Yachts. “With their dedicated and motivated sales force, highly capable service group and visionary leadership, I am confident that they will be able take Tiara Yachts to the market in a big way in their area.”

Pride is an NMMA/Marine Industry Certified Dealer with a rich history that spans over 20 years. “Pride is not new to the S2 Yachts family—they’ve been a Pursuit dealer for several years,” noted Bob Slikkers, President of Tiara Yachts. “Their values align with those of the S2 Yachts and we appreciate their unwavering dedication to being a customer-focused operation.”

For more information, please visit and

Tiara Yachts employs over 750 team members at its headquarters in Holland, Michigan. Products include Open, Sovran and Convertible models with inboard power from 30 to 58 feet. Tiara Yachts and Pursuit Boats are subsidiaries of S2 Yachts, Inc., which was founded in 1974. S2 Yachts, Inc. is one of the oldest privately held boat manufacturers in the United States.